Client: Musto

The Brief: Come rain or shine, each day is an adventure. Being comfortable doesn’t mean staying inside. Wherever you are, whatever your passion, Musto provides your shelter so you can forget the forecast and focus on you. Keep pushing. Keep evolving. Keep exploring your horizons. Look to the future. Act in the present. Live forward. Take us on the adventure with you.

The shoot should feel like a genuine representation of the adventure we will have as a team of Musto adventurers. Let us capture the enjoyment and the human stories – Live Forward. Inspire our audiences on how they can utilise this collection and Live Forward. Really focus on that outdoor adventure dream. Storytelling content will be built around the elements of this campaign.

Deliverables: Video content for social media, paid ads, online, in-store.

Our Role: Direction, shoot, edit