Client: Inghams Ski
The Brief: A piece of branded content to kick start our winter 20/21 campaign #SkiHero. Last season we began celebrating our ski heroes. We would like to evolve this campaign next season and produce a branded video which has that emotive element and shows we “get it” – we know what a ski holiday is all about and we want to bring those memories to life and show Inghams can build the ski holiday which will bring you those moments. Using the #SkiHero tagline we want viewers to feel inspired and excited by the prospect of a ski holiday and go to Inghams as the holiday company to give them that experience.
Deliverables: Video content for social media, paid ads, OOH, email, other marketing materials.
Our Role: Initial idea and concept generation, storyboarding, script, filming on location, film direction, art direction, post-production.